ALERT: Dr. Toy Honors Smith & Tinker's Nanovor As One Of The Best New Children's Products Of 2009. Click here for more info.

Reinventing play for the connected generation

We see a future in which unconnected products like toys, games, books and movies will not be able to compete with the dynamic and exciting world of the internet.

We believe that given a compelling creative intellectual property to operate within:

• There is nothing on the planet more entertaining than other people
• There is no one on the planet more creative than the audience